One platform.
Every revenue model.
ProAxis connects the entire performance-marketing lifecycle — from consumer demand to routing, qualification, monetization, buyer management, CRM, payouts and growth.
- Pay Per Call
- Pay Per Lead
- Pay Per Appointment
- Pay Per Action
- Powered by AI
Built for buyers, publishers, agencies, call centers, networks and revenue-asset operators.
One platform.
Every performance marketing opportunity.
Most operators run six systems that do not talk to each other. ProAxis runs the whole path — from the moment a consumer raises their hand to the day you sell the business you built on it.
- 01Capture
Calls · Leads · Appointments
- 02Understand
AI Verification · Analytics · Market Intelligence
- 03Route
Buyers · RTB · AI Routing
- 04Convert
CRM · Contact Center · AI Voice
- 05Monetize
Billing · Revenue Share · Payouts
- 06Grow
AI Advisor · Automation · Referrals · Revenue Assets
- 07Exit
Exit Readiness · Business Data · Broker Connection
Everything starts with
one campaign.
Stop managing different products in different systems. Create the campaign once, then switch on whichever revenue models you want it to earn from.
A roofing campaign is a roofing campaign. It should not become four campaigns in four tools because one buyer wants calls, another wants exclusive leads, a third wants appointments and a fourth pays on the signed contract.
- Pay Per Call$85.00per call
- Pay Per Lead$42.00per lead
- Pay Per Appointment$180.00per appointment
- Pay Per Action$310.00per policy issued
- Countries
- States / ZIPs
- Buyers
- Publishers
- Traffic sources
- Pricing
- Caps
- Schedules
- Routing
- RTB
- AI qualification
- Billing rules
- CRM
- Reporting
The way you get paid is a setting,
not a separate platform.
Calls, leads, appointments, payments, policies, contracts and sales are all events on the same ledger. Which one you bill on is your decision, per campaign, per buyer.
Pay Per Call
Route qualified inbound calls to buyers based on campaign rules, geography, availability, pricing and buyer capacity.
- Live inbound calls
- Warm transfers
- Dynamic routing
- Call recording
- Transcription
- AI intent detection
- ZIP routing
- Buyer availability
- Caps
- Call duration rules
- Billable / non-billable logic
- RTB
- Fallback routing
Pay Per Lead
Capture, qualify and monetize form submissions — exclusive, shared or sold in real time.
- Exclusive leads
- Shared leads
- Ping / post
- Real-time bidding
- Buyer acceptance rules
- Duplicate detection
- Lead verification
- Dynamic pricing
- Publisher attribution
Pay Per Appointment
Turn consumer demand into an appointment that is already on the buyer’s calendar.
- AI intake
- Qualification
- Calendar availability
- Appointment booking
- Confirmation
- Buyer-specific questions
- Reminders
- Rescheduling
- Appointment reporting
Pay Per Action
Define the outcome that matters and bill on it. Nothing else counts as revenue.
- Policy issued
- Contract signed
- Sale completed
- Form completed
- Deposit made
- Customer enrolled
- Custom conversion event
AI doesn’t just answer the call.
It decides where the opportunity should go.
Campaign match, country, location, service type, buyer availability, budget, caps, licensing, live bids, round robin and fallback — evaluated in the seconds before the call connects.
- Incoming call+1 813 ••• 4471
- AI understands intentroof leak · storm damage
- Detect locationTampa, FL · 33612
- Identify serviceRoofing · repair
- Check buyer availability6 of 9 available
- Check budget + caps4 within cap
- Check licensingFL license verified
- Evaluate bidshigh bid $92.00
- Route to best buyerApex Exteriors
- Apex Exteriors$92.00Connected
- Gulf Coast Roofing$88.00Cap reached
- Bayline Home Pro$85.00No answer
- Statewide Exteriors$79.00Out of area
Every routing decision, transcript and failed buyer attempt is stored — so billing disputes, quality reviews and analytics all read from the same record.
Know what’s real
before you pay for it.
ProAxis AI evaluates consumer intent and traffic quality on every opportunity, then publishes a verdict both sides of the transaction can see.
- Real consumer
- Service intent
- Correct geography
- Correct campaign
- Qualification answers
- Spam detection
- Solicitation detection
- Wrong-number detection
- Job-seeker detection
- Duplicate detection
Homeowner in 33612 with active roof leak. Answered all three qualification questions.
- Real consumer
- Service intent
- In coverage area
- Not a duplicate
Caller was selling SEO services. Flagged as solicitation, marked non-billable.
- Real consumer
- Service intent
- Solicitation
- Billable
Buyers stop paying for traffic that was never real. Publishers stop arguing about what counted. Both are reading the same verdict.
Never waste
consumer intent.
A consumer who cannot be sold to your first buyer is not a lost consumer. ProAxis searches down the value chain for the highest available monetization path before anything is written off.
One consumer.
Multiple revenue opportunities.
- 01Appointment buyer$180.00if unavailable
- 02Pay-per-call buyer$85.00if unavailable
- 03Exclusive lead buyer$42.00if unavailable
- 04Shared lead buyer$18.00if unavailable
- 05Third-party ping / post$9.00if unsold
- 06Aged lead$3.00if still unsold
- 07AI requalificationreturn to top
Appointment buyer was fully booked. The call routed to a pay-per-call buyer in the same ZIP and billed at $85.00 instead of being abandoned.
Don’t guess where demand exists.
See it.
ProAxis turns calls, leads, RTB requests and even unsold traffic into a live picture of where consumers are asking for a service and nobody is there to buy them.
- 82+ expand now
- 72–81 strong
- 62–71 active
- Demand score92
- Est. monthly demand1,480
- Unsold opportunities327
- Average bid$87
- High-demand ZIPs12
- Suggested expansion+25 mi
- Recommended budget$18,500
- Opportunity scoreA
- Every call and lead that ran through the platform
- RTB bid requests, won and lost
- Traffic that arrived and could not be sold
- Buyer coverage gaps by ZIP and service
Forecasts, recommended bid ranges and prospect-facing demand reports come from the same dataset.
Your dashboard should tell you
what to do next.
Reporting tells you what happened. The Marketplace Advisor reads your coverage, bids, answer rates and traffic quality, then writes the next move — for buyers, publishers and partners alike.
Expand coverage
You are missing 14 ZIP codes with strong unsold Roofing demand inside your existing service radius.
Increase bid
You are losing 3 of every 10 auctions in Tampa by less than $6. A small increase changes your routing position.
Improve answer rate
Your answer rate is below the network average, so qualified calls are falling through to other buyers.
Add after-hours AI
Consumers are calling between 7pm and 11pm and reaching nobody. An AI receptionist can qualify and book them.
Publisher recommendation
Three publishers already running Roofing in your states match your quality thresholds.
ProAxis doesn’t just show you data.
It helps you grow.
Recommendations are generated from your own marketplace activity — not from a generic benchmark set.
Understand every call.
Recording, transcript, AI summary, intent, sentiment, routing history and billable status — on one screen, for every call that touched the platform.
Homeowner in 33612 with an active leak from Tuesday’s storm. Wants someone out this week and expects to file an insurance claim. Appointment set for Thursday 2:00 PM with Apex Exteriors.
- 0:02AI
Thanks for calling. Are you calling about a roof repair or a full replacement?
- 0:07Caller
Repair. We had that storm Tuesday and there is water coming through the ceiling in the back bedroom.
- 0:16AI
Understood. Are you the homeowner, and is the property in the Tampa area?
- 0:21Caller
Yes, I own it. We are in 33612, off Fowler.
- Homeowner
- Storm damage
- Insurance claim
- Same week
- IntentRoof repair · storm damage
- SentimentUrgent · cooperative
- Qualification3 of 3 answered
- BuyerApex Exteriors
- PublisherNorthbeam Media
- LocationTampa, FL · 33612
- Routing history1 attempt · connected
- Duration4:12
- AI confidence96%
- DispositionAppointment set
- BillableYes · $85.00
- Quality score9.1 / 10
Run your customer conversations
from ProAxis.
Agents, numbers, queues and recordings live next to the campaigns that generated the call — so the person answering already knows where it came from and what it is worth.
- Agents
- Numbers
- Queues
- Inbound calls
- Outbound calls
- Call transfers
- Call recordings
- Whispers
- SMS
- Voicemail
- Agent performance
- Availability
- Call history
- Missed-call recovery
- AI receptionist
Missed-call recovery runs automatically: if nobody answers, the caller gets a text back and the opportunity re-enters the waterfall.
- Dana WhitfieldOn call3:18
- Marcus ElleryAvailable—
- Priya RaghavanWrap-up0:42
- Tom BeckettAway—
- AI ReceptionistAnswering1:07
Every contact record puts the one action that matters under your thumb.
A lead shouldn’t disappear
after it’s delivered.
Delivery is the start of the buyer’s work, not the end of yours. ProAxis becomes the operational CRM where that lead is worked, booked, followed up and closed.
- Contacts
- Pipeline
- Lead stages
- Tasks
- Appointments
- Calendar
- Notes
- Tags
- Agent assignment
- Round robin
- SMS
- Follow-ups
- Reminders
- Revenue tracking
- AI summaries
Fully white-label and modular — partners decide which CRM features their clients ever see.
Two calls and one text since Tuesday. Wants the estimate before filing with the insurer. Next step: confirm Thursday 2:00 PM and send the inspection checklist.
Your business doesn’t need
to miss another opportunity.
Greetings, required questions, voices, scripts and fallbacks are configured per campaign and per language — so an after-hours call is still a qualified, booked appointment in the morning.
- AI receptionist
- AI qualification
- After-hours answering
- Appointment scheduling
- Caller verification
- Campaign-specific scripting
- Language detection
- Lead intake
- Buyer routing
- SMS follow-up
- Call summaries
- Human transfer
Every AI call produces the same record a human call does: transcript, summary, verdict, routing history and billable status.
- VoiceAva · warm, measured
- LanguagesEnglish · Spanish (auto)
- HoursAfter 6:00 PM and weekends
- Required questions3
- On qualifiedBook appointment
- On unqualifiedReturn to waterfall
- FallbackTransfer to on-call agent
- AvaEN
Thanks for calling Gulf Coast Roofing. Are you calling about storm damage?
- CallerES
Sí, tengo una gotera en el techo desde la tormenta.
- AvaES
Entiendo. ¿Es usted el propietario de la casa?
↳ Language switched mid-call
- CallerES
Sí, y estoy en el código postal 33612.
Build workflows without developers.
Drag the trigger, drop the steps. SMS, CRM records, buyer notifications, Slack, email, webhooks, Google Sheets and rep assignment are all first-class actions.
- TriggerNew qualified lead
- ActionAssign agent
- ActionCreate CRM record
- ActionSend SMS
- ActionSend email
- ActionNotify buyer
- ActionWebhook
- ActionUpdate Google Sheet
- ActionCreate follow-up task
- TriggerMissed call
- AIAnalyze caller
- ActionSend personalized SMS
- ActionCreate lead
- ActionRoute follow-up
A missed call is not an error state. It is an opportunity that needs a different path — and that path should not require an engineer, a Zapier account and three weeks.
Two sides. One ledger.
Buyers see what they are buying before they pay for it. Publishers see what their traffic is worth before they send it. Both are reading the same verified record.
Buy performance.
Not promises.
Set your coverage, your caps and your price. Take the calls, leads and appointments that match — and only pay for the ones that clear verification.
- CampaignRoofing · Tampa, FL
- ModelPay per call
- Price$85.00
- Est. volume1,480 / mo
- Verified rate94%
- Campaign marketplace
- Available calls
- Available leads
- Appointments
- Coverage
- ZIP targeting
- Bidding
- RTB
- Caps
- Schedules
- Budgets
- Agent routing
- Call recordings
- Invoices
- Billing
- CRM
- AI recommendations
- Market Intelligence
- Call Analytics
- Support
Monetize
your traffic.
One integration, four ways to get paid. Route the same traffic to calls, leads, appointments or actions depending on which pays best right now.
- Calls delivered4,218
- Billable rate91%
- Average payout$62.40
- This month$18,240
- Next payoutFriday
- Calls
- Leads
- Appointments
- Actions
- Campaign marketplace
- Payouts
- Performance
- Tracking
- RTB
- Traffic analytics
- Revenue
- Average payouts
- Referral program
- Marketplace Advisor
The invoice and the call record
are the same record.
Verification decides what is billable. Billing reads that decision. When a buyer disputes a call, the transcript, the routing history and the verdict are already attached to the line item.
- Buyer invoicing
- Publisher payouts
- Billable / non-billable logic
- Revenue share
- Partner overrides
- Prepaid balances
- Automatic top-ups
- Wallets
- Statements
- Dispute handling
- Payment methods
- Tax documents
Revenue share, partner overrides and publisher payouts all settle from the same ledger, so nobody reconciles three exports at month end.
- Pay per call · Roofing · FL412$85.00$35,020
- Pay per lead · Solar · AZ186$42.00$7,812
- Pay per appointment · Roofing · TX44$180.00$7,920
- Non-billable · failed verification31$0.00$0
- Northbeam Media$18,240Scheduled
- Cardinal Leads$9,410Scheduled
- Verity Performance$6,120On hold
Build revenue assets with ProAxis.
A domain, a site, a tracking number and a campaign are one asset. ProAxis runs the portfolio — traffic, revenue, visibility and payouts — and tells you what each piece of it is worth.
- Domains
- Websites
- Campaigns
- Tracking numbers
- Calls
- Leads
- Revenue
- SEO
- Google visibility
- Bing visibility
- AI visibility
- Payouts
- Certified Partners
- Exit Center
Certified Partners build and operate assets on the network. The Exit Center scores the portfolio as a business, not as a spreadsheet.
- tamparoofingpros.com$6,12078
- phoenixsolarquote.com$4,48071
- dallasroofteam.com$3,94066
- vegashvacnow.com$2,61061
- nashvilleroofline.com$2,18058
Know where your brand appears
in AI search.
Consumers now ask an assistant before they open a search engine. ProAxis tracks whether your brand and your pages are what those assistants cite — and what to change when they are not.
- ChatGPT+6AI answers31%
- Gemini+3AI answers22%
- Claude+9AI answers18%
- Perplexity−2AI answers14%
- Google+1Search47%
- Bing+4Search29%
- Brand mentions
- Website citations
- Queries
- Pages cited
- Referral traffic
- Share of visibility
- Competitor visibility
- Changes over time
- AI optimization recommendations
Your brand. Your platform.
Powered by ProAxis.
Your customers never see us. They see your logo, your colors, your subdomain, your pricing and the modules you decided they should have.
- Logo
- Colors
- Custom subdomain
- Login experience
- Campaigns
- Products
- Pricing
- Buyer experience
- Publisher experience
- CRM modules
- Contact Center
- AI tools
- Billing
- Reports
- Support
- Marketplace
- Referral program
- Mobile experience
Run a network,
not just an account.
An enterprise partner owns the marketplace. Certified partners operate inside it. Buyers and publishers do the work. Every tier sees its own revenue, its own overrides and nothing it should not.
- Partner list
- Applications
- Revenue
- Overrides
- Assets
- Performance
- Campaigns
- Payouts
- Marketing materials
- Referral links
- Support
Referral programs run at every tier — buyer, publisher and white-label — with tracking, commissions, marketing assets, leaderboards and wallets attached to each.
Turn your network into a sales force.
Everyone you already know in this industry is a distribution channel. Give them a link, a QR code and a wallet, then pay them automatically when the account they sent starts producing.
- Referral link
- QR code
- Clicks
- Visitors
- Applications
- Buyer referrals
- Publisher referrals
- Partner referrals
- Status
- Commission earned
- Pending
- Paid
- Lifetime earnings
- Marketing assets
- Leaderboard
- Bonuses
- Payout wallet
Buyer, publisher and white-label referral programs each carry their own commission structure, marketing assets and bonus tiers.
- Commission earned$24,180
- Pending$3,420
- Paid$20,760
- Lifetime earnings$84,600
- 1Northbeam MediaPublisher$12,410
- 2Cardinal LeadsPartner$9,880
- 3H. OkonkwoBuyer$6,240
Build today.
Understand what you may be
building toward.
Most operators in this industry find out what their business is worth on the worst possible day. ProAxis scores the things a buyer will actually diligence, while you still have time to fix them.
- Pay-per-call networks
- Marketing agencies
- Lead-generation businesses
- Publishers
- White-label platforms
- Revenue-asset portfolios
- Financial performance88
- Revenue stability84
- Traffic diversification78
- Buyer concentration72
- Publisher concentration76
- Digital assets91
- Recurring revenue82
- Enterprise network86
- Documentation80
- Owner independence66
- Compliance90
- Growth history85
Modelled from the revenue, retention and concentration data already in your account. Indicative only — not an offer, an appraisal or a guarantee of sale price.
Built for a phone first.
Not squeezed onto one.
A desktop sidebar does not fit in a hand. On mobile, ProAxis has five permanent tabs, a centre create button, and screens that were designed for the phone rather than shrunk to fit it.
- HomeRevenue, calls, leads, appointments, active campaigns and alerts. Nothing else.
- PerformanceOne metric at a time, swipe to change it.
- CreateNine things you actually create, one thumb-reach away.
- ActivityOne feed: calls, leads, bookings, rejections, payments, payouts, AI alerts.
- MoreEvery module, when you deliberately go looking for it.
- Every important task is possible with one thumb.
- Tables become stacked cards. No pinch-to-read grids.
- Horizontal data scrolls only where swiping is the point.
- Large tap targets and sticky primary actions.
- Filters open as a bottom sheet, not a new page.
- Charts swipe between metrics.
- Phone numbers tap to call. Addresses open a map. Texts reply inline.
- Buyer alerts carry Pause, Increase cap and Add budget inside the notification.
- Call records show play, transcript, AI Verdict and route without leaving the record.
Tap the bottom navigation to move between tabs.
Priced on what you run.
Plans are scoped to the revenue models you switch on and the volume that moves through them. Tell us what you are running today and we will quote against it.
Buyers and publishers running their own campaigns.
- All four revenue models
- AI routing and verification
- Call analytics
- CRM and contact center
- Billing and payouts
- Marketplace access
- Mobile app
Agencies and networks monetizing other people’s traffic.
- Everything in Growth
- White-label platform
- Custom domain and branding
- Partner management
- Referral center
- Revenue share and overrides
- Market Intelligence
Platform operators running a multi-partner marketplace.
- Everything in Network
- Certified partner tiers
- Revenue Asset Network
- Exit Center
- AI Search Visibility
- Migration and onboarding
- Dedicated support
Platform fee, revenue share, or a blend — whichever fits how you make money.
ProAxis is the technology.
The businesses run on top of it.
Every brand below is a different business with a different customer. They share one routing engine, one event ledger, one billing layer and one set of AI tools.
Exclusive Live Calls
A pay-per-call business, running on the platform.
Revenue Asset Network
A portfolio of digital revenue assets, running on the platform.
White Label Partners
Independent platforms, running on the platform.
ProAxis.ai
The Performance Marketing Operating System
One platform.
Every revenue model.
ProAxis is live and routing traffic today. Pick the side of the marketplace you are on and create your account.
Buyers
Set your coverage, caps and price. Take the calls, leads and appointments that match.
Become a buyerAlready have an account? Log inPublishers
One integration, four ways to get paid. Route traffic to whichever model pays best.
Become a publisherAlready have an account? Log inPartners
Run the whole platform under your brand, on your own subdomain, with your pricing.
Become a partnerAlready have an account? Log in